Article by: Dhairya Shah
As discussed earlier, trademark is for the purpose of protection of intellectual property. This triggers the need for creation of an easily understandable trademark. The reason is very obvious. Less complexity of trademarks will lead to less confusion among consumers. This will directly let the brand get a stand out position from the other peers. By following the Attributes mentioned in BASIC ATTRIBUTES BLOG it becomes easy to adapt a methodology for creating a trademark. Steps To Follow The steps included in the procedure are :- Adapting a Method for Trademark Finalising a Name Logo Creation Preparing a Company Slogan Trademark Submission Adapting a Method for Trademark The procedure initiates with deciding the methodology for naming the trademark. One can go for various attributes mentioned in the previous blog. They can opt for :- Inventing Words From Product Surname or Names (Out Of Date Method) Creation of New Words Conveying a Message or Historical journey about the company Extraordinary or Sophisticated Words Names of Things Associated with Product Short Form of The Entire Company Name Random Initials or A Formation of Three Alphabets After the selection of an apt method the next step is selection of a final name.
This is the most important and crucial part because the name decided is going to last an effect on the customer's mindset. It would become the brand’s name. The best way to decide is pretty simple. Get a name that is easy to understand and describes the product in the best way. With this combination the name can be a hit in no time. Also marketing of a brand plays an important role in delivering the results for customer awareness and acceptance. But the major burden always stays on the name presented for the brand.
Once a name is finalised, logo creation becomes very easy. In most scenarios the logo is a complex rather attractive display of the name. For example Tata Consultancy services has a beautiful logo with its initials in it. HUL has a very meaningful logo with every product it sells designed into it. Red Bull has two red coloured bulls opposite to each other as a logo and many more. Hence it is easy to decide the logo for any brand once a name is suggested. The tough part in this segment is making that logo attractive and eye-catching. In many cases the companies use physiological analysis in it. They use the colours which are defined to attract more eyes like red, blue etc. The companies also try to associate its history or performance delivery with being a part of the logo so that the stakeholders feel attached to the company. These are some tactics which are followed in general practice. Also the logo should be designed keeping in mind that all the parcels, packaging and other things would leave the office space with the logo imprinted on them. Hence it would be the major limelight part of a company. It would be the key tool for expanding a company's reach while performing marketing programmes. Also once the trademark is received, companies can make modifications in the logo as per their convenience. Some of the best logos are of companies such as Tesla, Amazon, Apple, Tata, Coca Cola, WallMart etc.
This is the point which directly sends a loud message to the customer segment. It would be the key point where the customer would have his or her first conversation with the company. Hence the message delivered here should be strong and conveying. Any loose strings here could result in potential customer loss. The simple description involved the company's promise and its product;s description. This conveys what the company actually wants to provide the customer with its product or service. The fundamentals attached to the slogan are very simple. The slogan should not exceed the limit of more than 5 words. It should be short and simple. It should definitely involve some alliteration. If possible the slogan should be rhyming or powerful so that when advertising is done, it catches the mouth publicity mode of marketing indirectly.
After following this procedure, the trademark is ready to be submitted. In India the trademarks need to be submitted through IPIndia portal. It translates itself to Intellectual property India. The site is known as Trade Marks Registry. The department verifies your trademark and presents its report on the acceptance or denial of the trademark through scanning the previous trademarks and other important points. This saves a lot of time for the company in scanning and verifying the data for all the companies and their trademarks. Once the trademark is accepted it is valid for 10 years. Thus after 10 years the renewal procedure for the trademark needs to be followed. After the submission of data the trademark is available for patent in the next 30 days. Hence one should contact their attorney for the follow up procedure. This process can also be done individually. There are chances that while the trademark is under observation, the officer requires you to make necessary changes in logo or name or any other changes. For this correction a deadline is given to the company. Failure to meet the deadlines directly triggers to reapply for the entire trademark procedure. Power of Trademark Trademark emperors the company to sue any competitors or other company who infringes their copyright or ™. It is legal to let the public get notified of your product with a trademark display. Also the public is notified regarding the trademark by the ™ Office. Once a trademark is registered in a country, it can be utilized across the countries under the same brand name. One of the most important rights associated with the trademark is :- Once a company registers its trademark in a country, it can stop the import of goods that have some common traits in trademark or infringement problems. This gives the company the right to ask the government to stop the importing which is a major power allocated with Trademarks.Call Us